The Jewish Lads and Girls Brigade had a membership issue with their identity.
They were formed in in 1896 as the Jewish Boys brigade that had military roots, discipline marching, healthy outdoor activities and bandsman-ship.
In 2000 they were now The JLGB – an all-embracing group of UK wide Jewish girls and boys, 8-18 where the emphasis was on non-gender specific, secular Jewish youth, who dedicated themselves to personal achievement, charitable and social activities that are recognised by I volunteer, Evolve and the DofE. JLGB is supported by all UK charitable donors as being the most embracing youth group that helps every young person attain DofE status and has King Charles as their patron.
But their Brand required a complete make-over. The rest is history. Their new playful badge and colour palette offered a distinctive voice which is reflected throughout their touchpoints with the distinctive journey lines linking their outputs to their brand and is proudly worn by their dedicated teams.