for the highest of high flyers

It’s very rare that a design consultancy is asked to create a new Brand and livery for an aircraft company, so when Anap Jets was first launched in 2012 and before their fleet had been ordered, the CI team were briefed on this brand-new private jet company that would eventually be based at Murtala Mohammed Airport Nigeria.

Once the initial logo and device had been designed and approved, the next stage was to apply the mark onto all aspects of the 6- and 8-seater aircraft that were now in construction in Italy.

By 2014 four planes had arrived and so too had the necessary ground staff, engineers and crews. The aircraft was just one aspect of the Brand Guidelines required in great detail for this Branding exercise, which included international documentation, staff and crew uniforms and mechanical and technical equipment for the ground staff and engineers. There was also all the promotional material necessary to promote, launch and build the new Anap Jets regular travellers which included a continuous press campaign in the business newspapers and journals, plus a SM campaign and a readily updatable website.

Most recently we have added a new campaign for long-haul clients and an incentive programme and credit card for loyal clients to keep Anap Jets well ahead of their competition.