Established at the turn of the century, South Square invited Creative Interpartners to visually audit the South Square Chambers and prepare a proposal that covered all their marketing touch points.

Although there was a logo-style in place it was at odds with their name as the South Square was portrayed as a rectangle. Once refined and finessed the Brand Guidelines were the basis of the formula for every other touchpoint in the brand experience, from the booklets and printed material that supports their key subjects to their stationery and way-finding.

Within their portfolio South Square’s small magazine was gaining ground in their respected law area of corporate and financial insolvency matters. We began by creating the Digest, a magazine that is now a respected and sought after useful read for all lawyers and corporate houses specialising in the financial spectrum.